APD International Autoparts and Diagnostics UK email

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In 2005 Jamie Seal became Commercial Director at APD Autoparts & Diagnostics. He had previously been Eastern & Central European Sales Manager for AP (Lockheed and Borg & Beck) from 1995 to 2000 and then for Delphi Automotive Systems from 2000 to 2005.

It was this experience that led to the approach by Sealey Tools to ask APD to become their Representative for the Eastern & Central European markets.

Over the next 12 months, APD signed additional contracts to represent AP clutch, Brake Engineering (now owned by TRW), Raicam Industries, Fuelparts UK and Pearl Products.  These brands are market leaders in the UK for their chosen product lines but previous to working with APD had not focused on the Eastern & Central European markets. Product lines we can offer include:

Garage Equipment and Tools
Engine Management for petrol and diesel applications Catalytic Convertors - European Homologated Lambda Sensors - Direct fit and universal Clutches - both OE equivalent and own image Calipers, Pistons and Seal Kits Brake Pads, Shoes, Discs and Drums Engine Mountings

Our role is to use our extensive knowledge of these markets to seek and appoint suitable distributors to represent our brands. Over the last 5 years, APD have grown sales of these brands to significant levels, working with some of the territories largest distributors, often themselves members of European buying groups.

We work closely with our suppliers to ensure that they focus on the key elements that you, the distributor, will require:

  • Price
  • Range
  • Availability
  • Quality
  • Lead time between ordering and shipment
  • Accurate Export Documentation
  • Cost efficient transport
  • Payment terms and extended payment terms for stock orders Stock cleanses Technical training

At all times, the appointed distributor is a direct customer of the supplier. We are simply your point of contact with that supplier. Some distributors are working with 3 or more of the brands we represent. We will ensure all orders are processed at the same time and that shipments are combined to maximise transport efficiency. You will be invoiced by the supplier and you will pay the supplier directly. At no time do you pay money to APD - we are paid by our suppliers after they have been paid.

To cope with this increasing customer base, there are two additional members of the team - Charlie Baker, who has 5 years automotive aftermarket experience within Eastern & Central Europe working at Delphi and now Elliott Seal who joined us at the end of 2009. Through knowing and delivering on our customers expectations we continue to expand our customer base and our sales.

If you are interested in a particular product or brand that we represent then please contact us for further information. We look forward to being of service.

APD Autoparts & Diagnostics are a member of the UK's largest Buying Group, the IFA, consisting of 38 members and Sales Turnover in excess of EUR200m.

IFA members are aligned to globally recognised brands including Ferodo, Champion, Gates, Valeo, NGK, TRW, Kayaba and Fram.